Marketing for Businesses That Run on Bookings
Google Ads, local SEO, and call tracking that shows which calls became booked jobs. Built for West Michigan service businesses and orthodontic practices.
About
Why West Michigan Businesses Choose Booked To Capacity
I’ve spent 20 years building performance marketing systems for service businesses and SaaS companies, connecting ad spend to measurable revenue. Now I do that for local businesses that live and die by the phone, with one goal: a full schedule you can trace back to its source.
No account managers, no overseas contractors, no quarterly business reviews where someone reads a slide deck back to you. Just one experienced operator running your marketing with clear numbers, fast iteration, and genuine partnership.
Real Results
Every dollar tied to calls, booked jobs, and revenue. Not clicks. Not call counts.
Transparent Reporting
Monthly dashboards showing what was spent, what came in, where it came from, and what we’re doing next. No black box.
Direct Access
You’re not working with an account manager. You’re working with the person actually doing the work.
WHO I WORK WITH
Built for Businesses That Live on the Phone
If a booked appointment or a scheduled job is how you make money, this is built for you.
Orthodontics & Dental
Where this system was proven first. Consult requests tracked from the first click to the chair.
Garage Door Repair
Broken springs don’t wait. Be the company that shows up first and answers the emergency call.
Roofing
Repair calls and replacement leads, with every call sorted by job type so you know which ones paid.
Foundation & Waterproofing
High-value jobs and the spring thaw rush. Get in front of homeowners while the basement is still wet.
Pest Control
Seasonal spikes and recurring service plans, each new customer traced back to where they found you.
Other Booked Businesses
Clinics, studios, and service companies of every kind. If your calendar is your revenue, let’s talk.
WHAT I DO
A Complete Marketing Operation for Your Business
Six things, done well, for a short list of clients.
Google Ads & Local Services Ads
Keyword strategy, ad copy, landing pages, and Google’s pay-per-lead Local Services Ads where your trade qualifies. Campaigns optimize toward booked jobs, not clicks.
Google Business Profile, service-area pages, directory listings, and ongoing site improvements that build long-term visibility.
Reviews & Reputation
Automatic review requests after every job, and responses written for you. Steady, recent reviews are what move you up the map.
Call Intelligence
Every call, form, and web visit traced to the campaign, keyword, or referral that produced it. Every call summarized and sorted as new customer, existing customer, or noise, so we count booked work, not rings.
Monthly reports tying ad spend and organic work to calls, booked jobs, and revenue by source. Clear numbers, plain language.
Strategic Partnership
Direct access to me for questions about your site, conversions, competitors, or new ideas. Same-day responses, not three-day ticket queues.
MEASUREMENT
I Report What the Phone Actually Said
Most businesses know how many calls their marketing produced. Almost none know how many were a new customer ready to book.
Every call into your business is traced to its source and sorted by what happened on it. Your monthly report shows new-customer calls by channel: Google Ads, Local Services Ads, organic search, your Business Profile, and referrals. It also shows the questions callers keep asking, “How did you hear about us?” captured from the conversation itself, and follow-up notes your team can use however they see fit.
Your tracking numbers, your call history, and your account transfer to you intact if we ever part ways.
THE DIFFERENCE
How This Compares
Not every marketing company reports the same things, or plays by the same rules.
Booked To Capacity
Typical agency
Do it yourself
Who does the work
The person you hired
An account manager, then whoever is free
You, after a full day of jobs
Your time each month
One short report to read
A monthly call
Several hours a week, usually nights and weekends
What you have to learn
Nothing
Their jargon
Google Ads, Local Services Ads, your Business Profile, call tracking, and every change Google makes to them
What gets reported
Calls and booked jobs by source
Clicks, impressions, and rankings
Whatever you can check between jobs
Who owns your accounts
You do, always
Varies, sometimes the agency
You do
Commitment
90 days, then month to month
Often 6 to 12 months
None, but your evenings are gone
Ad spend
Paid by you to Google, no markup
Sometimes billed through the agency
Paid by you, with no one watching for wasted clicks
The biggest cost of doing it yourself never shows up on an invoice: your time. Several hours a week at what your work bills for can cost more than hiring it out.
THE Process
The Simple Path to a Full Schedule
From your first call to ongoing growth, here’s how I deliver predictable results.
Strategy Call
We start with a 30-minute call to understand your business, your goals, and what a new customer is actually worth.
Campaign Launch
I build and launch targeted ads, strengthen your local SEO and Business Profile, and set up the tracking that ties every call to a booked job.
Track Results
Your ROI dashboard shows how many calls and booked jobs came from the work. You always know what’s working.
Scale Growth
Each month, I refine campaigns and expand what works, so you book more jobs and grow your local market position.
PRICING
Three Ways to Work Together
Published prices, no surprises. Start where you are and move up when it pays.
Visible
Get found on the map.
$750 / month
✓ Google Business Profile management
✓ Review requests and responses
✓ Directory listings cleaned up and kept consistent
✓ Call tracking with a monthly booked-job report
✓ On-page fixes to your core pages
MOST POPULAR
Booked
Fill the schedule, and prove where it came from.
$1,500 / month
Everything in Visible, plus:
✓ Google Ads management
✓ Local Services Ads setup and management
✓ A landing page built for your ads
✓ One new service or city page every month
✓ Monthly strategy call
Capacity
A fractional marketing director for growing companies.
$2,500 / month
Everything in Booked, plus:
✓ Multi-location or multi-service campaigns
✓ Conversion testing on your site
✓ CRM and booked-revenue tracking
✓ Marketing strategy beyond search
✓ Priority access
Ad spend is paid directly to Google by you, with no markup. 90-day minimum, then month-to-month. You own every account.
What Our Clients Say
Hear from a current client.
“Duston has done an outstanding job managing the Google marketing for my business. Since he started, our online presence and visibility have improved substantially, and we’ve seen a noticeable difference in our results. He’s always available to make changes, answer any questions, and provide helpful guidance whenever we need it. His responsiveness, expertise, and dedication have made him a valuable partner, and I highly recommend him to anyone looking to grow their business online.”
Dr. Felipe Porto
Enjoy Orthodontics
QUESTIONS
Straight Answers
Do you lock clients into long contracts?
No. There’s a 90-day minimum so the work has time to show results. After that it’s month to month.
Who owns my Google profile, ad accounts, and tracking?
You do. Everything runs in accounts your business owns. If you ever leave, your tracking numbers, call history, and reporting transfer to you intact.
Is ad spend included in the monthly fee?
No. Your ad budget is paid directly to Google from your own card, with no markup. The monthly fee covers the work.
How fast will I see results?
Paid ads and Local Services Ads can produce calls within the first few weeks. Map rankings and organic search build over several months. Your monthly report shows both, so you can see which one is carrying the load.
Do you guarantee rankings?
No, and be careful with anyone who does. What I can promise is that you’ll see exactly what the work produced, call by call.
Do you only work in West Michigan?
Local businesses across Grand Rapids and West Michigan get someone who can meet them in person.
Get a Free Marketing Audit
Tell me about your business. Within two business days you’ll get a short written audit with the three fixes that will bring in the most calls, ranked. No pitch attached.